To Pay or Not to Pay? Are Cheap Explainer Videos Really So Bad?
Well, modernity teaches us that cheap does not always mean bad. It is possible to achieve reasonably good results without investing tons of money. In some cases, it really works, especially now, when technology has made many things easier to access and faster to happen. Computers allow creating amazing effects without spending months on remote locations and applying mind-breaking equipment. Everything is done on the screen via software. So why pay more? The video is only a video, that’s all.

Yet the point is, what to consider cheap or expensive, and what quality will be achieved at low budget. We will break down the explainer video making process into stages and sections to show what costs are involved, and what cost-cutting means in the long run. It will be up to you to decide what you want – lower paycheck or high-quality video that will work the way you want.
Costs of video production are important, but higher costs mean involvement of experienced team, professional scriptwriter (a good script), excellent animation and effects and the marketing results that you need. Lower costs mean that you will get services worth of their fee.
Explainer videos are a long-term investment, so select the company to give your funds to as carefully as you would select a fund for your retirement savings.

You should view these videos as a long-term investment, returns on which will far exceed the initial costs – but only if you have selected a reputable company to invest into. No one expects the good return on funds entrusted to unscrupulous traders. In the same manner, you cannot expect to achieve positive results with the video crafted from leftovers by a tired guy who has a dozen of similar tasks and looming deadlines. So think twice and make a right choice on quality and result over low budget.