Staging A Show For A Physician: How Technology Can Actually Make Medicine More Human
Today everything seems to have been reviewed and posted on the web with testimonies and star rating. Holiday spots, shops, restaurants, schools, beauticians, spa and pubs, wedding planners and babysitters, universities and sports clubs – they all can be accessed via some social network or a website and evaluated prior to an actual visit. Medical area follows the trend and offers virtual tours around the facilities and provides animated simulations of operations performed with predictions of success or complications depending on a given condition.

Patients came to appreciate this opportunity and now want to know more about doctors they are going to see. So this is a chance to present the staff of your hospital at its best. Videos are definitely the most effective tool to do that. Seeing doctors ‘in flesh’ significantly increases patients assurance and trust and provides more humanity to what happens in hospitals. People arrive there better prepared for procedures they need, and general familiarity with settings slightly eases the tension experienced by waiting relatives or close people who stay outside of medical units. So mind that a properly selected and crafted video increases both the facility ratings and number of potential patients to your hospital – and gives a human face to this highly technical and professional place. There are four main types of videos that you can offer to people to demonstrate your hospital in a better light.
Textual data cannot deliver a feeling of a human contact or show how a doctor approaches a certain condition and how he or she intends to treat it in these particular settings. Videos are incomparable better in this sense.
Main types of videos that can be used by hospitals and medics are ‘biopics’, interviews, facility tours and testimonies.
